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新鮮人職場解鎖

Freshman Campaign

01 專案目標 Goal

每年畢業季也是很重要的求才戰場,也是產品的大型企劃,透過活動頁與相關廣告,擴充網站會員與履歷數。

The graduation season every year is also an important talent recruitment battlefield and a major campaign for the product. Through the event page and related advertisements, it aims to expand website membership and resume numbers.

02 角色與產出 Role

在這項專案中,負責視覺提案、網頁設計、網頁動效設計與前端開發

In this project, I was responsible for visual proposals, web design, web animation design, and front-end development.

03 專案挑戰 Challenge

在 5 天內完成視覺提案與設計精稿,4 個半工作天完成動效與網頁設計。

Complete visual proposals and design finalizations within 5 days, and complete animations and web design in 4.5 working days.

04 成果與影響 Result

上線一週內破萬人次參與解鎖活動,IG Hashtag #職場特有種 破 5,000 人標註

Over 10K participants in the unlock activity within a week of launch, Instagram hashtag #WorkplaceUniqueSpecies exceeded 5,000 tags.


專案背景

新鮮人職場解鎖是畢業季主打活動,延續年初轉職潮活動,撕掉職場上所有刻板標籤,並且相信自己的工作直覺,「最適合你的工作就是最好的工作」,每個人都是「職場特有種」,成為各自職場上最耀眼的明星。

Background

The Fresh Graduate Workplace Unlock is the main event for the graduation season, continuing the career change campaign from the beginning of the year. It aims to tear off all stereotypical labels in the workplace and believe in one's work intuition, stating "The job that suits you best is the best job". Everyone is a "Workplace Unique Species", becoming the brightest star in their respective workplaces.

新鮮人解鎖

為了繼續推廣職場人格測驗,暑假檔期的活動溝通主題調整為「職場特有種測驗」,以大家都喜愛的動物造型來代表 16 種人格特質。此外,企劃希望以「新鮮人解鎖」來帶出活動主題,透過不同關卡的破解取得抽獎機會。

Fresh Graduate Unlock

To continue promoting the workplace personality test, the summer season's activity communication theme was adjusted to "Workplace Unique Species Test", using popular animal shapes to represent 16 personality traits. Additionally, the campaign hoped to bring out the activity theme through "Fresh Graduate Unlock", offering chances to win prizes by solving different levels.

專案目標

擴充網站新鮮人會員與履歷數

每年畢業季是人力銀行很重要的求才戰場,也是產品的大型企劃,透過活動頁與相關廣告,擴充網站會員與履歷數。

Goal