每年年初轉職潮活動，是品牌年度最大的企劃活動，透過活動頁與相關廣告企劃，擴充網站會員與履歷數。
The annual career change campaign at the beginning of each year is the brand's largest planned event. Through the event page and related advertising initiatives, it aims to expand the website's membership and resume database.
在這項專案中，負責視覺提案、網頁設計與單曲封面設計
In this project, I was responsible for visual proposals, web design, and single cover design.
5 天內與夥伴一起提案主視覺，在 3 天內完成網頁設計，用從未嘗試的復古未來風體現「職場特有種」企劃的精神：獨特與態度。
Propose the main visual with partners within 5 days, complete web design within 3 days, and embody the spirit of the "Workplace Unique Species" campaign using a never-before-tried retro-futuristic style: uniqueness and attitude.
上線一個月內總流量超過 31 萬，抽獎活動參與率 53.7%。
Over 310K total traffic within one month of launch, with a 53.7% participation rate in the lucky draw event.
職場特有種是 2020 年品牌年度的轉職潮企劃，「職場特有種」這個名詞的出現是基於轉職浪潮來襲，鼓勵年輕世代邁出舒適圈，在職涯創造一片屬於自己的天地，做自己的特有種。
"Workplace Unique Species" was the brand's annual career change campaign in 2020. The term "Workplace Unique Species" emerged based on the incoming wave of career changes, encouraging the younger generation to step out of their comfort zones and create their own space in their careers, becoming their own unique species.
由於「職場特有種」是自創的詞彙，團隊對於「特有種」都有不同的想像，為了對齊團隊的認知，我們和產品團隊一起做了Moodboard 與腦力激盪。
Since "Workplace Unique Species" was a newly created term, the team had different imaginations for "unique species." To align the team's understanding, we created a moodboard and brainstormed with the product team.
在發想過程中最後選出「標籤」、「電波」、「雜誌」、「霓虹」、「蒸汽波」、「復古」為關鍵字，希望傳達出「年輕」、「詭譎」、「獨特」的意象。
During the ideation process, we finally selected "labels," "radio waves," "magazines," "neon," "vaporwave," and "retro" as keywords, hoping to convey the imagery of "youth," "eeriness," and "uniqueness.”